The 51st edition of the Volta ao Algarve, held from 19 to 23 February 2025, generated a global impact of €36.5 million — the highest value ever recorded by the race. These findings come from the Impact Study conducted by the University of the Algarve and Cision, which assessed the event’s economic, tourism, media, and digital dimensions.

According to the new study carried out by the University of the Algarve, the direct impact on the regional economy reached €8.6 million, resulting from spending by domestic and foreign visitors, participating teams, and all economic activity generated during the five days of competition. This is complemented by an estimated €27.9 million in media impact, reflecting the strong presence of the race across national and international media outlets.

Growing Media Return and Global Reach

Data from Cision shows that the Volta ao Algarve generated 1,525 media stories — a 12% increase compared with 2024 — and totalled 56.9 million impressions, representing growth of 38%. The study also recorded 43 hours of television and radio coverage, as well as 127 advertising spots valued at over €3.5 million.

Internationally, the race was broadcast in 78 countries, reaching 4.8 million households via Eurosport 1 and 2, with additional coverage on the digital platforms HBO Max, Max, and Discovery+.

Across social media, the Volta ao Algarve surpassed 4.5 million impressions on Facebook, Instagram and Twitter, while the official race website registered more than 690,000 page views.

5ª Etapa Salir – Malhão (Loulé), 19,6Km, 21.02.2025 da 51ª Volta ao Algarve, de 19 a 23 de Fevereiro de 2025 Foto: Paulo Maria / FPC

International Audience and High Satisfaction Levels

The University of the Algarve’s study reveals that 21.3% of spectators were foreign visitors, mainly from the United Kingdom, Belgium, and the Netherlands (top three markets). Among Portuguese spectators, the Lisbon and Tagus Valley region accounted for the largest share (48.1%).

Engagement and satisfaction indicators were also remarkably strong:

• 87.9% of fans rated the race as Good or Very Good.
• 96% would recommend the Volta ao Algarve to friends or family.
• 91% of local residents support the race’s annual organisation.

The study also highlights the race’s ability to attract visitors outside the peak tourism season: 69.1% of spectators intend to return to the Algarve in winter, and 59.7% in summer.

“Algarve” Brand Generates More Than €24 Million in Media Exposure

The “Algarve” brand was the main beneficiary of the event’s media projection, accumulating a return of €24.3 million. Among the municipalities included in the route, the highest exposures were recorded by Loulé (€5.7M), Lagos (€4.46M), Monchique (€4.26M), Portimão (€3.61M) and Lagoa (€3.39M).

Race Strengthens Its Strategic Role at the Start of the Season

Featuring 25 teams, including 13 WorldTeams, the Volta ao Algarve continues to consolidate its status as a benchmark event at the beginning of the international cycling calendar. Feedback collected from international teams reflects a highly positive perception regarding organisation, accessibility, race conditions and competitive level.

The 52nd edition of the Volta ao Algarve is scheduled for 18–22 February 2026, maintaining the traditional five-stage format.